Conscious fashion versus fashion conscious
April 24 th is observed as “Fashion Revolution Day”, while “Fashion Revolution Week” takes place during the week of 24 th April every year. Fashion Revolution is a global movement calling for greater ethics, sustainability and transparency in the fashion industry. Fashion Revolution Day commemorates the anniversary of the 2013 Rana Plaza building collapse in Bangladesh, when nearly 1133 people died and over 2500 were injured. These were the victims of an industry dominated by large global corporate groups and their sponsored media who encourage a dream lifestyle of selfishness, apathy, superficiality and greed to a growing worldwide audience of billions. Fast fashion is an industry which provides the latest fashion at low prices. It is an industry that thrives on planned obsolescence, ignorance and waste. It promotes the increase in consumer’s demand for buying more and more by creating a culture of fast changing trends. To keep up with the insatiable need for buying more a...