Colours through fashion eras
Have you ever come across the sayings “Red with rage”, “Green with envy”, “Tickled pink” or “Got the blues”? Have you ever wondered how colours came to be associated with emotions? We’ll soon be celebrating Valentine’s Day and marketing professionals will be promoting their products by associating them with the colour red which is associated with love. The colours we wear can convey a strong message about who we are, how we feel, where we live or what we believe in. Throughout fashion history colour tells a rich story of class, politics, consumerism and self-expression. Colour in clothing, especially bright, saturated and vibrant colours were often highly symbolical and reflected the status of those wearing the clothes. In fashion, colours are directed by the seasons. Dark colours that absorb heat are applied in the winter season where as pastels and light colours are used in the warmer months. Warm and bright colours have the ability to lift one’s mood and are used in the mo