What if fashion slowed down?
In the wake of the Corona virus outbreak in Italy, Italian fashion house Giorgio Armani recently staged its women’s Autumn/ Winter 2020 show in Milan without an audience. The fashion house released a statement telling guests not to attend the show due to public health reasons and announced that the show would be live streamed on its website, Instagram and Facebook pages instead. This got me thinking that if a crisis situation could push a giant fashion house to slow down just one element of its functioning, what it would take for the entire fashion industry to slow down. Fashion has always been showcased as per the seasons. Seasonal fashion drives consumers to buy as per seasonal trends and discard clothing for the next season as it is rendered “out-of-fashion”. This puts a toll on the planet and encourages consumerism. Initially, designers showcased two collections. While internationally it was showcased as Spring/ Summer and Autumn/ Winter, in India it is called Summer/ Reso